In a groundbreaking move during the Esports World Cup (EWC), Korean powerhouse T1 has signed a three-year partnership with Saudi Arabian tourism developer Red Sea Global — making it the first time a tourism company has partnered with an esports organisation.
The partnership was announced in Riyadh, where T1 is defending its League of Legends crown. The deal was brokered by CAA Sports, T1’s exclusive commercial agent.
Under the deal, Red Sea Global’s logo will appear on the front of T1’s official jerseys, placing it front and center during international broadcasts. RSG will also become a presenting sponsor of T1’s YouTube content, covering major and global events.
This partnership represents more than just branding — it’s a major signal of how esports and tourism are colliding on the global stage.
Two powerhouses. One shared ambition: to lead, innovate, and raise the bar
Red Sea Global X page
As one of the most decorated organisations in League of Legends history, T1’s international reach and star power (especially with icons like Faker) make it an ideal partner for a company looking to connect with global youth and gamers.
With this partnership, T1 continues to expand beyond the Rift, aligning with global brands and shaping the next era of competitive entertainment.
