Electronic Arts (EA), the gaming giant behind franchises like Battlefield, EA Sports FC, and Madden NFL, is reportedly nearing a deal to go private, with a valuation estimated near $50 billion.
A consortium including Saudi Arabia’s Public Investment Fund (PIF), private equity firm Silver Lake, and Affinity Partners—the investment vehicle of Jared Kushner—is said to be in advanced discussions to acquire EA.

EA’s stock already reacted strongly: it rallied by approximately 15 %, reaching record highs as investors reacted to the whispers of the takeover.
Prior to the reports, EA’s market value hovered around $42–48 billion, a basis upon which potential bidders could build their offer. While talks are still ongoing, sources suggest that a $50 billion price tag is a realistic benchmark for the transaction.
The appeal is clear: EA has strong, predictable cash flows, valuable intellectual property, and a suite of sports and action titles that make it an attractive acquisition target.
PIF’s involvement is notable: the fund already holds significant stakes in gaming and tech, and this move aligns with Saudi Arabia’s broader economic diversification goals under Vision 2030