Sega Sammy Holdings has reported a decline in net sales and operating income for the fiscal year ending March 30, 2025, despite robust performances from its core video game portfolio, including Sonic X Shadow Generations and Metaphor: ReFantazio.
According to the company’s annual report, net sales dropped 8.5% year-over-year to $2.79 billion, while operating income fell 16.8% to $313 million. The operating margin stood at 11.2% for the period.
Sega noted that its entertainment content division — which covers video games, animation, and toys — contributed over 75% of total revenue, while its Pachislot and Pachinko operations made up 23%, and the casino segment added just 1.3%.
Sega stated that it intends to “increase global exposure and maximize revenue opportunities through full-game releases, repeat sales, free-to-play models, and licensing,” while reinvesting profits to strengthen IP growth.
In market distribution, Japan accounted for 69% of Sega’s video game business in 2024, followed by North America (51%), Europe (32%), and Asia (16.6%). By 2028, the company projects further market expansion, with Japan expected to grow by 76%, North America by 58%, and Europe by 37%.
Sega’s entertainment division now employs 6,391 staff, emphasizing the company’s long-term focus on creative development and multimedia innovation.
