Esports juggernaut OG, with its multi-title rosters and celebrated history in Dota 2, is struggling financially. Its 2024 financial report reveals just €836,877 in revenue, while staff costs alone exceeded €3 million—signaling a significant operating loss and raising doubts about the organization’s long-term viability.
In light of these challenges, OG is exploring sponsorship from betting companies to bridge the financial gap, despite already having several prominent crypto-themed partners.
OG’s existing partner lineup includes:
- Red Bull – A long-time banner sponsor present since OG’s Dota 2 International triumphs, including two championship victories and over $27 million in prize earnings
- Socios – A fan app enabling users to buy team-specific crypto tokens, which currently trade near $5 each
- Secret Lab – Known for their premium gaming furniture, especially oversized chairs
- Valhalla.Game – A Web3 combat MMO built around the $FLOKI cryptocurrency
OG’s financial statement highlights that betting partnerships—historically lucrative yet untouched to date—remain untapped due to market conditions. As the organization expands into the Asian esports landscape and mobile gaming via games like Honor of Kings, it anticipates access to new categories of sponsorship, including betting
