Konami Digital Entertainment has announced a new partnership with Gadsme, a leading in-game advertising platform, to bring immersive, non-intrusive advertising to its mobile games.
The collaboration will initially focus on Konami’s mobile titles, with possible future integration into its broader digital and esports ventures.
Under the terms of the deal, Gadsme will integrate its suite of in-game ad solutions—ranging from static display banners to clickable video and audio spots—into several of Konami’s mobile games. The move is part of a wider effort by Konami to enhance monetisation without disrupting the gameplay experience.
This agreement reflects not only our shared vision of innovation and best-in-class products, but also the trust that industry leaders like Konami place in Gadsme to elevate their digital entertainment and esports businesses
Simon Spaull, Co-founder and Chief Revenue Officer of Gadsme
Founded in 2020, Gadsme specialises in intrinsic in-game advertising that integrates seamlessly with game environments. Its ad formats are designed to avoid interrupting the player, a key consideration for developers wary of alienating audiences.
In addition to display and video formats, Gadsme recently launched audio ad solutions, allowing advertisers to deliver brand messages contextually during gameplay.
