India’s leading esports and gaming company, NODWIN Gaming, has entered into a landmark media rights agreement with streaming platform Sony LIV for the 2025 edition of the EWC. This collaboration will provide exclusive Hindi- and English-language coverage of selected matches and auxiliary content for South Asian audiences.
Under the terms of the partnership, Sony LIV will broadcast select matches from the EWC 2025 in Hindi, accessible through its app and official website. The deal also includes weekly recap shows, behind-the-scenes content, and player-centric features, offering fans in India, Bangladesh, and Nepal deeper access to tournament narratives.
For Sony LIV, the move represents a deeper commitment to the growing esports media segment. While the platform has previously dabbled in gaming content, this is its first major partnership tied to a Tier-1 international esports tournament.
We’re proud to announce our partnership with Sony LIV for the exclusive Hindi broadcast of the Esports World Cup 2025!
NodwinGaming, X page
The Esports World Cup, which runs from early July to late August in Riyadh, Saudi Arabia, is one of the most ambitious esports undertakings to date. Organized by the Esports World Cup Foundation, the multi-title tournament spans over a dozen competitive titles including League of Legends, Counter-Strike 2, Dota 2, PUBG Mobile, and Mobile Legends: Bang Bang.
