Esports organization Team Liquid has partnered with content studio Mirage Digital to launch a 24/7 live-streaming channel across OTT and FAST platforms.
The channel officially went live on July 22 and will feature continuous Team Liquid content, marking the organization’s first foray into non-Twitch live broadcasting.
The launch brings Team Liquid’s programming to new platforms including The Roku Channel, with others expected to be added. Content includes past tournament highlights, player spotlights, and real-time gameplay analysis, with a central focus on major events such as the upcoming Race to World First campaign in World of Warcraft (WoW), scheduled for late August 2025.
Race to World First is an unofficial yet highly watched event in the WoW community, where top guilds compete to be the first to defeat the final boss of a new raid tier. The 2024 edition drew over 200,000 peak viewers and amassed more than 25 million hours watched across platforms.
