One of the greatest athletes in history is entering the world of esports. The Esports World Cup Foundation (EWCF) has officially named Cristiano Ronaldo as the Global Brand Ambassador for the EWC 2025, marking a major crossover moment between traditional sports and competitive gaming.
As the face of this year’s EWC campaign, Ronaldo will lead the global “Rise Above” initiative, helping promote the event’s mission to elevate eSports into a new era of mainstream recognition. The campaign will run throughout the tournament, driving excitement and connecting fans of all backgrounds.
I’m proud to join the EWC as Global Ambassador – standing with eSports athletes who rise above and inspire the next generation
Cristiano Ronaldo
This isn’t Ronaldo’s first step into the eSports space. He previously teamed up with the EWCF in 2023 to help announce the 2024 edition and even made an appearance at the Closing Ceremony in Riyadh.
Cristiano joins a growing list of iconic athletes and celebrities making waves in eSports — from David Beckham co-founding Guild Esports to F1 star Lando Norris launching Team Quadrant. But few names command global attention quite like CR7, and his ambassadorship signals that the EWC isn’t just an event — it’s a global cultural moment.
